Johnny Grew

A lot of website design companies are beginning to offer search engine optimization services in addition to their web site design services. This can be a bit of a dodgy practice however, as there are a lot of things that are strictly taboo when it comes to search engine optimization. Allow us to take a look at a few.

Purchased hyperlinks

This is very much a don’t. If the search engines discover that you are purchasing links on websites you can get your site de-indexed. At the very least the hyperlinks will count for nothing at all with regards to things like rankings. Purchasing listings in business web directories which have great reputations is not too bad. They are company listings after all. It is the junk sites which are made from links to other sites that will damage your search engine optimization efforts. They may work at first, however the link juice they generate will soon drain away to nothing.

Duplicate content material

It might be attractive to collect content from other sites and also to add it to your own to try and make it bigger and much more relevant to more key phrases, but this is actually not a good idea. The search engine algorithms are sophisticated enough to pick it up whenever your site contains content that was on other sites first and it’ll not really count for anything. In reality, if you’re running Adsense websites it is a great way to get your account terminated and all your earnings revoked.

Keyword stuffing

This is really a low down method of trying to get your site to rank. It really doesn’t help. You’d probably make your content material very illegible for your users and this might drive sales away from your website most of the time. What some people do to get away from this is cloak their website. Which means that the search engines are given one view of the website that is keyword rich and users are given another, more readable edition of the website. This is a good method of getting your site de-indexed. There are several exclusions to this rule though, art websites for example. It is best to get permission from the internet search engine managers to make use of cloaking though.

Creating too many links too rapidly

There is something referred to as the Google sand box. This is where brand new sites are put for an undefined period of time. Some sites miss it completely, others never get free from it. Basically your site is put in limbo as far as rankings are concerned. One thing that can send a site to the sand box is duplicate content, another is when hyperlinks are built too rapidly for it to be natural.

The moral of the story is it is best to get your search engine optimization made by individuals who know very well what they’re doing instead of by a website design company that has just begun to do search engine optimization as a means of getting more money in on a monthly basis.